Trust as a Conversion Engine
Turn Transparency into Your Strongest Sales Argument
Stop the „Greenwashing“ suspicion. Use verified product data to accelerate purchase decisions and significantly reduce return rates.
Short on time? The Trust Advantage at a Glance:
From Promises to Proof: Display verified data on materials, origin, and CO2 footprint directly at the Point of Sale.
Pre-Purchase Confidence: Integrate DPP widgets into your Shopify or E-commerce store to convert skeptical browsers into buyers.
Return Rate Reduction: Better-informed customers make better choices. Clear material and care data prevent „bad buys.“
Authenticity Guaranteed: Protect your brand value with a digital birth certificate that proves every item is an original.
Why Transparency is the New Gold Standard in Fashion
Today’s customers don’t just buy products; they buy values. But the more brands claim to be „sustainable,“ the more skeptical consumers become. To win in 2026, you cannot just promise transparency—interrogable, verified proof must be available at a single click.
The DPP acts as your digital notary.
💎 The "Honesty Dividend"
Research shows that consumers are willing to pay up to 20% more for products with a transparent, verifiable supply chain. In a crowded market, the DPP is a premium price enabler.
1. The "Verified Claims Layer": Facts, Not Fluff
Our platform takes complex regulatory data (based on the CIRPASS standard) and translates it into an intuitive, beautiful interface. Customers can see verified certificates, the exact origin of the fibers, and the ecological footprint. This provides the emotional security needed to click the „Add to Cart“ button.
2. Pre-Purchase Integration: Boosting the PDP
Why wait until the product is in the customer’s hands to show the passport? Embed our DPP widgets directly onto your Product Detail Pages (PDP). By addressing concerns about material quality or ethical production during the research phase, you eliminate friction and lower cart abandonment rates.
3. Slashing Return Rates
A significant portion of fashion returns is caused by mismatched expectations regarding material or care. By providing deep, accessible insights into the product’s DNA through the DPP, you foster more conscious purchasing decisions. When the customer knows exactly what they are getting, satisfaction goes up and returns go down.
🛡️ Digital Identity & Resale Value
A Digital Product Passport is a life-long ID card. It ensures authenticity, protecting your brand from counterfeits and significantly increasing the resale value on second-hand platforms. Your customers aren’t just buying a garment; they are buying an asset with a verifiable history.
Turn the „Right to Know“ into your competitive edge. Build a brand that is impossible to doubt.